COURSE CURRICULUM

The BSc Marketing degree begins with a foundation year that equips students with essential academic skills and a broad understanding of business concepts, preparing them for a career in marketing. Core modules like Developing Academic Skills and Developing Academic Literacy focus on building the academic foundations necessary for higher education. Students learn how to structure and communicate their ideas effectively through research and critical writing. Alongside these, modules such as Inside Business and The Global Business Enterprise provide a comprehensive overview of business functions and the entrepreneurial environment, helping students understand how marketing fits into the wider business context. In addition, the Employability in Hospitality, Events, and Tourism (Mental Wealth) module focuses on the practical skills required to secure graduate employment in customer-centric industries, emphasizing soft skills and work readiness.As students progress to the second year, the degree delves deeper into specialized marketing topics such as Marketing Research Methods, Integrated Marketing Communications, Consumer Behaviour, and Digital Marketing. These modules teach students how to analyze consumer behavior, design effective marketing strategies, and understand the role of digital media in modern marketing practices. Students also explore the connections between marketing and other business functions like accounting, economics, and business statistics. By applying theoretical knowledge to real-world scenarios, students gain the skills necessary for marketing decision-making. The final year allows students to choose between a marketing research dissertation or a consultancy project, offering them a chance to apply their skills in a practical context. This comprehensive approach ensures that by the end of the degree, students are fully prepared to embark on a successful marketing career.