COURSE CURRICULUM

The BSc Marketing degree is designed to provide a comprehensive foundation in business and marketing, preparing students for a successful career in marketing management. In the first year, students gain essential knowledge in business fundamentals such as global economics, business intelligence, and professional development, alongside an introduction to marketing. Key modules like "Mental Wealth 1" focus on developing digital and cultural intelligence, while modules like "Foundations of Marketing" and "Business Accounting" lay the groundwork for more advanced marketing studies. By the end of the first year, students will have a solid understanding of how marketing functions within an organisation and its connection to broader business management issues.In the second year, the focus shifts to more specific topics like consumer behaviour, digital marketing, and marketing research methods. Students learn how to use data to create effective marketing strategies and how to communicate with customers through both digital and traditional channels. Modules like "Integrated Marketing Communications" and "Consumer Behaviour" help students understand how marketing impacts audiences and how to analyse consumer actions. The second year also explores contemporary issues in business, including corporate social responsibility and finance.The final year offers students the chance to apply their knowledge through a marketing consultancy project or dissertation. This allows students to either work with live companies to develop marketing plans or conduct independent research in marketing. In addition, modules like "Brand Management" and "Social Media Marketing" provide practical insights into how branding and social media play critical roles in modern marketing strategies. By the end of the degree, students will have gained a well-rounded understanding of marketing, business ethics, and digital marketing, providing a strong foundation for success in the competitive marketing field.