COURSE CURRICULUM

The Tourism Management program begins with a foundation year that focuses on enhancing academic skills while introducing students to the basics of tourism management. Key modules in this year lay the groundwork for understanding the experience economy, which includes hospitality, events, and tourism. For instance, the Developing Academic Skills module equips students with essential academic abilities for higher education, such as structuring assignments and producing quality work. The Developing Academic Literacy module builds confidence through hands-on learning, helping students understand academic integrity and use proper citation tools like EndNote. The Introduction to the Experience and Visitor Economy module introduces the three major sectors—hospitality, events, and tourism—and explores their interconnections, providing insights into career opportunities within each industry.The Communication Management in Hospitality, Events and Tourism module teaches students how to communicate effectively with stakeholders, focusing on marketing and promotional strategies. Students learn the importance of understanding their audience’s needs and tailoring messages accordingly. The Customer Experience module focuses on customer service within the tourism and hospitality industries, emphasizing the relationship between service quality, customer satisfaction, and financial success. Additionally, the Employability in Hospitality, Events and Tourism (Mental Wealth) module helps students develop critical soft skills for career success, such as relationship-building and work readiness.The first year also covers foundational business concepts, including People, Organisations and Management, which explores different work organizations within the tourism industry and the management of people. The Service and Experience Marketing module dives into marketing strategies relevant to service-based industries, while the Tourism and Hospitality: Concepts and Approaches module deepens students' understanding of the historical, social, and economic factors shaping the global tourism industry. By the end of the foundation year, students have built a solid understanding of the experience economy and the essential skills required for success in the dynamic tourism industry.