COURSE CURRICULUM

The BA Fashion Marketing & Communication (with foundation year) is a four-year degree designed to equip students with the creative, technical, and business skills necessary to thrive in the competitive fashion industry. The foundation year provides a strong grounding in design, research, creative processes, and fashion marketing, laying the groundwork for future success. Through modules such as Technical and Creative Processes, Design and Application, and Final Realisation, students gain practical experience while developing their understanding of the fashion industry’s structure and the role of marketing within it. As students progress into Year 1, they begin to explore digital storytelling, sustainability, and fashion culture, building a solid foundation in communication and branding. Key modules like Creative Storytelling through Technical Innovation and Fashion Practice & Communication help students learn to craft compelling narratives and understand market research and consumer behaviour. In Year 2, students delve deeper into digital strategies, creative direction, and the sociological aspects of fashion. Modules such as Creative and Technical Strategy: Digital Marketing and Technology and Fashion Sociology prepare students to navigate emerging trends and technologies, while also exploring entrepreneurial practice. Finally, Year 3 focuses on independent research, innovation, and career readiness through self-directed projects and real-world collaborations. Students refine their professional identity and business acumen through modules like Final Major Project and Fashion Enterprise 3. The Mental Wealth modules run throughout all years, supporting students’ professional development and preparing them to enter the industry with confidence. Upon graduation, students will have a professional portfolio, entrepreneurial skills, and a deep understanding of fashion marketing, making them highly employable as digital marketers, brand strategists, creative directors, or fashion entrepreneurs. This course is ideal for those passionate about fashion, innovation, and communication, and determined to make an impact in the global fashion market.