COURSE CURRICULUM

The BA (Hons) Events Management degree at the University of East London offers a dynamic, career-focused pathway into the thriving global events industry. With a strong emphasis on employability, industry engagement, and transferable skills, the program begins with an integrated foundation year that builds essential academic, communication and professional capabilities. This year introduces the core themes of the experience economy—hospitality, events, and tourism—while exploring customer service, marketing communication, and employability-focused development. As you progress into the first year, you’ll gain a solid grounding in service and experience marketing, people management, the business environment, and the operations of the events industry. Personal and professional development continues through the university’s innovative Mental Wealth modules, which enhance self-awareness, communication, and critical soft skills sought by employers.In the second year, the curriculum becomes increasingly practical and applied. You’ll explore event theming and design, leadership, finance, and the cultural dimensions of celebration and ritual in events. You’ll also have the opportunity to specialise in areas such as food and beverage management, destination marketing, or complete an industry internship. A unique feature of the program is its London location, offering proximity to major venues like the O2 Arena and Excel Centre, and direct links to industry professionals and real-world events.The final year provides the opportunity to apply your learning through a substantial individual research or consultancy project. You will also explore strategic topics including financial and revenue management, entrepreneurship and innovation, sport and event tourism, and MICE (Meetings, Incentives, Conferences and Events). Modules focus on enhancing your ability to lead, manage complex projects, and think creatively within a global and digital context. Throughout the course, live projects, on-campus exhibitions, field trips, and guest lectures help bring theory to life. Whether your interests lie in festivals, corporate events, destination management, or starting your own business, this degree equips you with the knowledge, confidence, and real-world experience to thrive. Fully accredited by the Institute of Hospitality, the program ensures you graduate with the academic grounding, industry insight, and professional skills essential for success in today’s competitive events landscape.