COURSE CURRICULUM

In the foundation year of the Digital Media and Communication undergraduate course, you will develop essential skills in visual storytelling, social media production, and digital media creation. The course emphasizes both theoretical learning and practical application, with modules like "Ways of Looking" and "Narrative and Creativity" offering a deep dive into the theories behind media. You will be challenged to apply these concepts in real-world settings, working on group projects and individual tasks that will sharpen your understanding of the media landscape. The foundation year is designed to equip you with the tools you need to succeed in the ever-evolving digital media industry.One of the core modules, the Academic Development Core Module, will help you identify the key skills and competencies necessary for academic success and future employment. It focuses on building reflective practices, allowing you to evaluate your own learning and growth while developing a strong sense of self-awareness. Similarly, the Social Media Project Core Module will enhance your research and production skills by giving you the opportunity to create and manage social media content. This module encourages you to reflect on current debates and trends in social media, ensuring that you not only learn to produce content but also understand its broader implications.The Ways of Looking module will help you understand how meaning is created and transmitted through visual media, while the Narrative and Creativity module will provide a comprehensive understanding of storytelling techniques across different media formats. These modules encourage both research and hands-on creation, preparing you for more advanced work in your later years. Through projects like the Group Film Project and the Mental Wealth: Professional Development Core Module, you will gain valuable collaborative experience and develop the skills necessary for a successful career in digital media. These experiences will provide a strong foundation for your future studies and professional endeavors.