COURSE CURRICULUM

The BA (Hons) Sport Business Management course is structured to provide a progressive learning journey through three years, focusing on developing your academic, professional, and industry-specific capabilities. In your first year, you'll be introduced to the foundations of business and management within the sport context, exploring marketing, finance, consumer behaviour and the global sports environment. Emphasis is placed on building core academic skills and employability through practical coursework, guest lectures, and field trips. As you progress into the second year, you'll apply theoretical knowledge to real-world sport business scenarios, deepening your understanding of leadership, strategic planning, and workforce management. Modules such as Sport Leadership and Managing the Sports Workforce are designed to refine your ability to function in managerial roles. Career readiness is further enhanced through the Mental Wealth modules, which embed essential professional skills like communication, self-reflection, and critical thinking. In your final year, the focus shifts to independent learning and advanced analysis. You will undertake a major research project that allows you to investigate an area of personal or professional interest within sport business. At the same time, modules like Sport and the Digital Landscape and Sport Media and Crisis Management prepare you to navigate the rapidly evolving sports industry. You'll also explore the intersections of sport with tourism and entrepreneurship, ensuring you're equipped to lead and innovate in a global market. Overall, the course offers a comprehensive and engaging pathway that develops not only your academic knowledge but also the real-world skills needed to succeed in various careers across the sports business industry.