COURSE CURRICULUM

The BA Hospitality Management degree provides a comprehensive learning journey designed to equip you with both theoretical knowledge and practical skills essential for success in the dynamic hospitality industry. In Year 1, you will deepen your understanding of key topics such as service marketing, organizational management, and global tourism and hospitality sectors. Core modules focus on professional development, industry trends, and applying theoretical knowledge to real-world scenarios. Modules such as “Personal Skills for Hospitality, Events and Tourism” introduce you to self-evaluation and personal development techniques to enhance your professional capabilities. This foundation allows you to critically analyze skills essential for success in the hospitality, events, and tourism industries.The “Business Environment for Hospitality, Events and Tourism” module helps you examine how these industries function within different sectors, addressing policy, law, and practice. You will also learn how organizations manage both commercial demand and social needs, making informed decisions to meet market segments. The module on “Introduction to People, Organisations and Management” gives insight into the structures and management styles of various organizations within the hospitality, tourism, and events industries. You will develop a strong understanding of human resources and management techniques essential for these fields.By engaging with modules such as “Service and Experience Marketing” and “Understanding Hospitality, Event and Tourism Experiences,” you will explore the importance of authenticity in customer service and delve into key theories behind consumer experience in these sectors. These modules prepare you for leadership roles by strengthening your analytical and strategic thinking.In Year 2, you will focus on practical aspects of hospitality management, including food and beverage management, leadership, and financial management. Core modules like “Finance for Hospitality, Events and Tourism” and “Hospitality Management and Service Delivery” emphasize financial literacy and operational management. You will also undertake a work-based project or internship to apply your learning in a real-world setting.In Year 3, whether you are on an overseas placement or completing the final year of the core program, you will work on a research or consultancy project. This year allows you to specialize in your area of interest, such as food culture or financial and revenue management, further honing your expertise for your career in the hospitality industry.