COURSE CURRICULUM

The BA (Hons) Events Management degree at the University of East London is a professionally accredited program that prepares you for success in a vibrant and fast-paced global industry. From day one, the course builds a strong foundation in essential business and event management concepts, including marketing, people management, event design, finance, and customer experience. You’ll study just minutes from iconic venues like the O2 Arena and Excel Centre, gaining insights from real-world professionals through guest lectures, industry placements, and live project opportunities. In your first year, you’ll develop core knowledge across hospitality, events, and tourism, with a strong focus on personal development and employability through the university’s Mental Wealth program. Year two builds practical skills in event theming, finance, leadership, and cultural celebration planning, while also allowing you to specialise through optional modules like food and beverage management, destination marketing, and internships. The final year focuses on strategic thinking, innovation, and entrepreneurship. You’ll undertake an individual research project or consultancy assignment, allowing you to explore an area of personal interest within the events sector. Core modules in sport and event tourism, MICE, and revenue management prepare you for senior roles in event planning and operations. For international students, an overseas placement year is also available. Throughout the degree, you will build valuable transferable skills in project planning, communication, teamwork, problem-solving, and leadership—key attributes that will support your career in festivals, corporate events, cultural celebrations, or your own business venture. With strong links to industry and a curriculum grounded in real-world application, this program ensures you graduate with the confidence and capability to thrive in a competitive global market.