COURSE CURRICULUM

In the first term, the Global Marketing Mix unit explores how global marketing connects to human evolution, technological progress, and industrialization. It examines the history and evolution of global marketing, allowing you to understand the established infrastructure and how it may develop in the future. The unit also addresses how changes in communication channels impact the roles of agencies, clients, and consumers, encouraging reflective practice to propose solutions to current issues in advertising. The Brand Innovation and Futures unit focuses on the fundamentals of brands, branding, and effective communication across various touchpoints to target audiences, giving you a comprehensive understanding of how brands work and why theymatter.Inn the second term, Creative Voice aims to refine your creative voice and connect it to the broader context of the creative industries. The unit encourages a personal journey of discovery while engaging in rigorous research, helping you develop a deeper understanding of the creative process at the postgraduate level. The Problems, Prototypes, and Products unit helps you use research to identify opportunities, gaps, and specialist knowledge. You will learn how to prototype concepts, test and analyze results, and articulate new ideas, ultimately preparing you for the Major Project.The third term culminates in the Final Major Project, where you will conceptualize and execute a project directly related to your career ambitions in the creative industries. This self-directed project is supported by research methods classes, workshops, and supervision meetings. It is divided into a Research Project Proposal (20% of the final mark) and the Final Project (80%), providing a platform to demonstrate your skills and knowledge acquired throughout the course.