COURSE CURRICULUM

Term One focuses on introducing key concepts in creative industries. Postgraduate Bootcamp 1: Creativity & Orientation allows students to become familiar with the Business School for the Creative Industries’ learning environment and build networks through engaging workshops. Creative Thinking encourages exploration of creativity, including methods for idea generation and problem-solving. Principles of Advertising covers the history and future of the advertising industry, including understanding client relationships and branding. Products and Prototyping focuses on developing rationales, prototyping ideas, and learning how to test design outcomes. Marketing, Design, and Communications delve into the tactical side of branding and marketing, teaching students how to improve communication skills. The Creative Industries: Global Industry & Futures and Leadership units run in parallel, offering insights into global trends and leadership skills in creative industries.Term Two introduces more specialized units, starting with Postgraduate Bootcamp 2: Forecasting & Predictive Analysis, where students learn statistical models and methods for business decision-making. Human-centred Innovation & Design focuses on designing with people in mind, applying innovative techniques to address business and social challenges. Global Creative Industries provides knowledge on managing businesses in a global context, while the Masters Project allows for an in-depth research investigation on a real-world problem. The Creative Industries: Global Industry & Futures and Leadership series continue, providing ongoing professional development. Students choose an elective such as Creative Business Start-Up, focusing on entrepreneurship, or Digital Marketing Analytics, exploring digital strategies.Term Three concludes the program with Postgraduate Bootcamp 3: Competitive Intelligence & Research, where students learn competitive analysis techniques for decision-making. The Masters Project continues, building on the research proposal and final project. The Creative Industries: Global Industry & Futures and Leadership series wrap up, further preparing students for industry challenges. Electives like Behavioural Studies and Consumption or Trends & Forecasting allow for deeper exploration into consumer behavior and market trends. The Global Logistics & Supply Chain Management unit examines global production and distribution processes, crucial for managing international operations.