COURSE CURRICULUM

In Year 1, the program introduces students to the fundamentals of fashion business, starting with an exploration of historical and cultural changes in the industry through Critical Perspectives on Fashion Business. The unit examines how gender, race, and class influence the development of fashion businesses. Fashion Business: Digital Skills, Practices, and Futures focuses on equipping students with essential digital skills and tools needed in contemporary fashion businesses. Professional Business Communication and Networks teaches the importance of communication and networking in professional settings, while Fashion Business Strategy: Buying and Merchandising covers buying, merchandising, and sustainable business strategies. Additionally, Fashion Forecasting and Consumer Trends prepares students to analyze consumer behavior and predict industry trends, while Sustainability and Ethics in Fashion Business emphasizes the significance of sustainability and ethical considerations in fashion strategies.Year 2 delves deeper into the practical application of business strategies. Fashion Business Strategy: Omnichannel Brand Marketing and Experiential Retail explores brand marketing through omnichannel and experiential retail strategies. In Fashion Business: Marketing Analytics and Data Technology, students learn how to leverage data analytics and AI tools to drive business decisions. Narrative Economics and Storytelling in Business explores the role of storytelling in market decision-making across creative industries, while Sustainable Accounting and Finance for Fashion Business focuses on sustainable financial management. Consumer Insight and Behaviour in Fashion analyzes the psychological factors behind consumer decisions, and Sustainable Fashion Startup equips students with the knowledge and skills to create a sustainable fashion business.In Year 3, students focus on strategic and entrepreneurial skills. Fashion Business Strategy: Sustainable Business Design encourages students to develop sustainable business strategies through collaborative projects. Entrepreneurial Finance and Financial Modelling for Fashion Business teaches students to build and defend robust business models. Fashion Business: Project Management equips students with the tools for managing fashion business projects, and the final Fashion Business and Management Degree Project challenges students to apply their learning to real-world business challenges.