COURSE CURRICULUM

In Year one, you will study core units that introduce you to business and management concepts, focusing on the cultural and creative industries. The Introduction to Business unit will provide you with a broad overview of business and management in a globalized world. In Introduction to the Creative & Cultural Industries, you’ll explore the dynamic landscape of creative sectors, including design, media, and arts. Fundamentals of Marketing and Social Media will help you understand marketing principles, while Organisational Behaviour will give you insight into human aspects influencing businesses. Industry Brief: Creative Thinking for Business and Entrepreneurship will develop your creativity in business contexts, using tools like Gamestorming to encourage innovative thinking. You’ll also choose one elective unit, such as Experience Economy, which explores how experiences can drive business, or Brand Logo and Design, focusing on the visual identity of brands.Year two core units include Strategic Management: Funding, Finance, and Business Modelling, which integrates financial management with strategic principles for creative industries. Consumer Behaviour in the Creative Industries will help you understand consumption trends in these sectors. Professional Practice: Your Professional Self will equip you with critical awareness and network-building skills. In Creative Business Brief: Digital Futures, you’ll critically reflect on technology’s impact on the industry. Project Management in the Creative Industries will teach you how to manage projects specific to creative sectors. Elective options include Cross-Cultural Management, which explores leadership skills for global business, and Managing Creative People, focusing on how to manage diverse teams.In Year three, core units include Business Strategy and Decision Making in the Creative Industries, Data Analytics in the Creative Industries, and Operations and Supply Chain Management in the Creative Industries. You’ll also complete a Degree Project, where you’ll apply your knowledge to create a distinctive piece of work, either as a business start-up or academic project.