COURSE CURRICULUM

In Year 1, students begin with core units such as Principles of Marketing, which provides an introduction to marketing theories and practices, and Creative Fashion Branding Communications, which explores the role of fashion as a cultural communicator. The Fashion and Beauty Industry Brand Generation unit challenges students to develop their own fashion or beauty brand, while Understanding Consumers and Audiences explores consumer behavior and decision-making. The Industry Brief in Branding & Communications offers hands-on experience with client briefs and presentations. Students also select one elective, such as Experience Economy, which focuses on creating memorable consumer experiences, or Brand Logo and Design, which teaches the principles of visual brand identity.In Year 2, core units include Visual Communication, which explores the role of imagery in fashion media, and Principles of Content Creation, where students develop skills in content strategy and production. Producing Fashion Media takes a deeper look into the creative aspects of fashion media, while Influence, Self-Branding, and Promotion explores the role of influencers and self-promotion in the modern marketing landscape. The Creative Business Brief in Branding & Communications provides real-world experience responding to industry client briefs. Electives such as Cross-Cultural Management and Creative Content: Analogue and Digital allow students to further develop industry-specific skills.In Year 3, core units include Strategic Planning, where students learn to formulate and execute strategic business plans, and Case Studies in Fashion Branding and Communications, which uses case studies to highlight branding best practices. Ethics and Society delves into philosophical reflections on business and societal issues. The final unit, Degree Project, allows students to apply their knowledge by developing an innovative, career-focused piece of work, showcasing their skills and insights as creative practitioners.