COURSE CURRICULUM

In Year One, core units include Principles of Marketing, which introduces key marketing concepts, theories, and models, laying the foundation for further study. Social Media: The Campaign delves into social media marketing, providing the basis for understanding the role of social media in broader marketing strategies. Navigating the Consumer Journey teaches frameworks like AIDA, helping you understand how to connect with audiences. Understanding Consumers and Audiences explores consumer behavior, examining social and psychological factors influencing decision-making. Industry Brief in Branding & Communications requires you to respond to a client brief, applying your research, insights, and concept development. For elective units, you can choose from Experience Economy, Brand Logo and Design, or Managing Creative People, each offering insights into different aspects of creative industries. In Year Two, core units include Multiplatform Delivery, where you'll design campaigns that use multiple channels, and Principles of Content Creation, which focuses on creating content strategies for brand communication. Storytelling and Narrative highlights the importance of storytelling in building emotional connections with audiences, while Influence, Self-branding and Promotion tackles influencer marketing and self-promotion. Creative Business Brief in Branding & Communications involves responding to an industry client brief, refining your concepts and campaign executions. Elective units include Cross-Cultural Management, Creative Content: Analogue and Digital, and Managing International Tours & Events, each expanding your understanding of various creative industry aspects.In Year Three, core units include Strategic Planning, which focuses on the theories and models used in business strategy development. Creative Enterprise and Engagement teaches entrepreneurial skills necessary for managing projects and working in creative industries. Ethics and Society helps you analyze ethical issues in business, art, and society. The Degree Project allows you to apply your learning and create a distinctive piece of work that showcases your skills and knowledge as a reflective creative practitioner.