COURSE CURRICULUM

The Marketing Management for Events, Hospitality, and Tourism postgraduate course focuses on equipping students with specialised marketing knowledge and practical skills relevant to these dynamic industries. Core modules include Global Marketing for Events, Hospitality, and Tourism, which explores strategic approaches to international markets and the challenges of operating across diverse cultural and economic contexts. The Dynamics of Consumer Behaviour module examines the factors that influence customer decisions, enabling students to develop marketing strategies that effectively engage target audiences. Digital, Social, and Integrated Campaign Management teaches the design, implementation, and evaluation of marketing campaigns across multiple platforms, ensuring students are adept at using modern tools to reach and influence consumers. Analytics for Decision Making focuses on data-driven approaches, teaching students to interpret and apply insights from market and consumer data to make informed strategic decisions. For MSc students, the Postgraduate Research Project provides an opportunity to investigate a specialised topic within the field, applying theoretical knowledge to practical problems and demonstrating research competence. Throughout the course, students gain a blend of academic understanding, industry awareness, and hands-on experience, preparing them to excel in marketing and management roles within hospitality, tourism, and events sectors, and equipping them to make a measurable impact in these competitive fields.