COURSE CURRICULUM

The Marketing BA (Hons) program is designed to develop students into well-rounded marketing professionals with the skills and knowledge needed to succeed in a fast-paced, digitally driven industry. In the first year, students build a foundation in key marketing concepts, including content creation, marketing communications, digital influence, social media, and artificial intelligence in marketing, while exploring the broader marketing environment. Year two deepens this understanding with modules on contemporary consumer behaviour, marketing research, search engine optimisation, digital campaign management, and contemporary issues in marketing, along with optional modules that allow students to specialise in areas such as e-commerce, sales management, interactive media, or advertising psychology. The course emphasises practical application and professional development, giving students opportunities to engage with real-world projects and gain hands-on experience. Students may also take an optional work placement, typically lasting 48 weeks, which provides invaluable industry exposure and strengthens employability. In the final year, students consolidate their learning through advanced modules in international marketing, marketing analytics, leadership skills, and an independent marketing project, allowing them to demonstrate their strategic thinking, research, and creative capabilities. Optional modules such as public relations, brand management, freelancing, podcasting, and managing online communities further enable students to tailor their studies and graduate with a versatile, industry-ready skill set for careers in digital marketing, branding, communications, and marketing management.