COURSE CURRICULUM

The International Tourism Management BA (Hons) degree provides a comprehensive education for students seeking careers in the global tourism industry. In the first year, students gain foundational knowledge through modules such as Global Tourism Environment, Tourist Consumer Behaviour, Tourism Destination Success, Tourism Sales and Product Development, alongside personal branding and digital content creation, equipping them with essential skills for the modern tourism landscape. The second year focuses on operational and strategic understanding with modules in Visitor Attraction Management, Operational Financial Management, Marketing Consultancy Project, Business Innovation, and Sustainable Tourism Management, while offering the opportunity for an optional work placement and elective modules such as Event Tourism, Niche Tourism, or Aviation Security Operations to tailor learning to individual career goals. In the final year, students deepen their strategic and leadership expertise through modules including Strategic Tourism Business Management, Digital Transformation and Futures, Strategic People Leadership, and the Enterprise and Innovation Showcase, alongside optional modules like International Tourism Destination Management, Crisis and Risk Management, and Strategic International Marketing. Optional work placements throughout the degree provide practical experience and enhance employability, while engagement with real-world projects develops analytical and creative skills. Graduates leave with specialist knowledge, practical capabilities, and leadership skills, prepared for careers across tourism operations, destination management, visitor attractions, and international travel organisations, or to pursue entrepreneurial opportunities within the sector.