COURSE CURRICULUM

The International Hospitality and Tourism Management BA (Hons) degree provides a comprehensive program combining academic study with practical experience to prepare students for leadership roles in the global hospitality and tourism sectors. In the first year, students build foundational knowledge in the global hospitality environment, service excellence, tourism destination success, rooms division management, personal branding, and digital content creation. The second year develops management, operational, and financial skills, alongside marketing consultancy, business innovation, and sustainable hospitality management, with optional modules allowing students to tailor their learning to areas such as gastronomy, niche tourism, aviation, or event management. A compulsory work placement in the third year provides real-world experience, enhancing employability and offering exposure to industry practices in both the UK and internationally. In the final year, students focus on strategic leadership, hospitality revenue management, digital transformation, and enterprise innovation, while selecting optional modules that allow deeper specialisation in operational efficiency, international marketing, tourism destination management, crisis management, and aviation operations. Throughout the program, students gain essential skills in strategic planning, people management, financial oversight, and digital transformation, while developing a practical understanding of international hospitality and tourism operations. The combination of academic rigor, industry engagement, and practical placement ensures graduates are well-prepared for dynamic and competitive careers in global hospitality and tourism management.