COURSE CURRICULUM

The Graphic Design BA (Hons) degree offers a comprehensive program that equips students with the creative, technical, and professional skills needed to thrive in the visual communication industry. In the first year, students build a solid foundation in creative processes, graphic design techniques, visual communication, and professional skills, exploring the fundamentals of design while developing their individual creative workflow. This initial stage also emphasizes innovation and the application of design principles within advertising contexts. In the second year, the course advances into more specialised areas, including brand identity and strategy, digital storytelling, environmental graphics, and illustrative design, while providing opportunities for collaborative practice and exposure to industry-specific knowledge. Students gain practical experience working on projects that mirror professional environments, enhancing teamwork, problem-solving, and project management skills. The curriculum ensures students are proficient in both traditional and digital design techniques, while fostering critical thinking and conceptual development. In the final year, students have the option to undertake a work placement, providing hands-on industry experience and enhancing employability. By combining theoretical understanding, practical skills, and professional exposure, graduates leave the program with a strong portfolio, well-prepared for careers in graphic design, branding, digital media, and related creative industries, or for further study and entrepreneurial ventures.