COURSE CURRICULUM

The Events Management BA (Hons) degree offers a comprehensive and practical approach to preparing students for careers in the dynamic and growing events industry. In the first year, students build a solid foundation through modules such as Dynamic Events Environment, Event Business Management, Event Experience Design, Event Logistics Management, Event Principles and Planning, and Personal Branding. These courses provide essential knowledge of the industry, key planning principles, and the skills needed to create engaging and professional event experiences. In the second year, students advance their understanding and practical expertise through Applied Event Research, Digital Marketing, Event Project Management, Live Event Creation, and Operational Financial Management, while also having the option to undertake a work placement, gaining valuable real-world experience. The final year focuses on strategic, innovative, and sustainable event management, with modules including Enterprise and Innovation Showcase, Event Crisis Resilience, Event Tourism Strategy, Innovative Events, and Sustainable Events Management. Throughout the course, students develop critical problem-solving, leadership, and project management skills, preparing them to respond effectively to challenges and opportunities within the sector. By combining theoretical knowledge with hands-on experience, including live events and industry placements, graduates are well-equipped to pursue careers in event planning, management, tourism, and related sectors, ready to make an impact in a competitive global market.