COURSE CURRICULUM

The Marketing MSc is designed for individuals aiming to develop or advance their careers in marketing by combining strategic knowledge with practical experience. The course equips students with a comprehensive understanding of marketing planning and strategy, exploring how businesses create, deliver, and communicate value to consumers. Core modules cover essential areas such as buyer behaviour, responsible marketing, business solutions in action, research methodologies, and independent dissertation work, ensuring students gain both theoretical insight and applied skills. The MSc dissertation allows students to conduct in-depth research into a marketing topic of their choice, fostering analytical and problem-solving abilities. The work placement project provides an opportunity to apply learning in a professional context, gaining real-world experience and understanding industry practices. Optional modules, including Digital Marketing, International Marketing, and Branding and Communications, allow students to tailor their studies to their interests and career goals, addressing emerging trends in the marketing field. By combining academic rigour, research skills, and practical application, the program prepares graduates to meet the challenges of modern marketing roles, from strategic planning and brand management to digital marketing and global market engagement, equipping them with the tools to succeed in a competitive and evolving business environment.