COURSE CURRICULUM

The Marketing MSc with a focus on Digital Marketing is a CIM-accredited program designed to equip students with the knowledge and skills required to succeed in the rapidly evolving digital marketing landscape. The course covers core principles of marketing, including marketing planning and strategy, buyer behaviour, responsible marketing, and digital marketing, providing a comprehensive understanding of both traditional and online marketing practices. Students develop practical skills through modules such as Business Solutions in Action, which offer opportunities to work on real-world projects and apply theoretical learning in professional scenarios. Research Methodologies and Methods alongside the MSc dissertation ensure that students gain experience in independent research, critical analysis, and strategic decision-making. The program also includes the option of a work placement project, allowing students to gain valuable industry experience and develop professional networks. Optional modules such as International Marketing and Branding and Communications enable students to tailor their learning to specific career goals and interests. Graduates of the program are prepared for roles in digital marketing, social media management, e-commerce strategy, online advertising, and marketing analytics, emerging with the expertise, practical experience, and strategic insight required to create effective marketing campaigns and contribute to organisational growth in a global digital economy.