COURSE CURRICULUM

The Marketing MSc with a focus on Branding and Communications provides students with a comprehensive understanding of advanced marketing principles, emphasising strategic brand management and communications. Core modules cover marketing planning and strategy, buyer behaviour, responsible marketing, and branding and communications, equipping students with the theoretical knowledge and practical skills necessary to develop and implement effective marketing campaigns. The program also incorporates applied learning through modules such as Business Solutions in Action and a Work Placement Project, offering opportunities to engage with real-world marketing challenges, collaborate with businesses, and gain professional experience. Research training is integrated through Research Methodologies and Methods and the MSc dissertation, enabling students to develop critical analytical skills, evaluate market trends, and conduct independent research to support strategic marketing decisions. Optional modules, including Digital Marketing and International Marketing, allow students to tailor their studies to specific interests and emerging industry needs, enhancing employability in global marketing contexts. The course is designed to prepare graduates for careers in marketing, brand management, communications, digital marketing, and related fields, providing the skills, knowledge, and experience required to navigate complex, competitive, and rapidly evolving business environments while making informed, responsible, and strategic marketing decisions.