COURSE CURRICULUM

The Marketing Management BSc degree is designed to develop practical and strategic marketing skills, preparing students for a wide range of careers in business, advertising, digital marketing, and brand management. In the first year, students build a foundation in key marketing concepts, including business economics, marketing principles, finance for marketers, and consumer understanding, while also developing creative problem-solving, leadership, and client management skills through live projects with local organisations. The second year focuses on more advanced areas such as marketing research, analytics, strategy, services marketing, law for marketing, digital customer experience, and marketing ethics, equipping students to analyse data, generate content, and implement effective marketing strategies. In the final year, students undertake a research project and select option modules to tailor their learning to specific career aspirations, exploring topics like digital optimisation, innovation in marketing, customer relationship management, consumer psychology, marketing across cultures, sustainable supply chain management, small business and entrepreneurship, and public relations. Assessments are practical and skills-oriented, helping students develop a professional portfolio to demonstrate their competence. The degree blends theoretical knowledge with hands-on experience, enabling students to think critically, apply marketing strategies in real-world contexts, and graduate with the confidence and expertise to thrive in competitive, dynamic global business environments.