COURSE CURRICULUM

The Business Management with Marketing degree offers a comprehensive understanding of how businesses operate, with a focus on marketing principles and strategies. In the first year, students gain a solid foundation in core business disciplines such as economics, finance, human resource management, marketing, and organisational behaviour. These modules build essential analytical, communication, and management skills, helping students understand how different business functions interconnect. In the second year, the course delves deeper into marketing specialisation, with modules such as Services Marketing, Law for Marketing, Digital Customer Experience, and Marketing Ethics and Responsibility. Students also study International Business Analysis and Managing Digital Transformation, developing the ability to adapt to the digital age and global business environment. The final year allows students to refine their expertise through a combination of core and optional modules, including Marketing Planning and Strategy, Consumer Psychology, Public Relations, and Sustainable Supply Chain Management. These modules encourage strategic thinking, ethical decision-making, and creative marketing approaches. The inclusion of a placement project or research-based module gives students practical experience and industry insights. Overall, the course prepares graduates for successful careers in marketing, management, and related fields, equipping them with both theoretical knowledge and practical business acumen.