COURSE CURRICULUM

The BA (Hons) Social Media Management curriculum provides students with a comprehensive understanding of digital communication, content creation, public relations, and strategic marketing in today’s online environment. The programme begins with Public Relations: Managing Relationships and Reputation, where students learn how organisations build trust, create compelling messages, and develop successful communication campaigns. Publishing Legal and Ethical Content introduces the legal and ethical responsibilities of digital professionals, covering areas such as copyright, privacy, defamation, data protection, influencer marketing, and advertising regulations. Social Media and Content Creation develops practical skills in creating engaging digital content across different platforms, while Video, Livestreaming and Podcasting focuses on media production techniques including filming, editing, sound recording, livestreaming, and podcast creation. Through Campaigns: Live Client Brief, students gain real-world experience by designing and delivering public relations campaigns for live clients, producing press releases, media kits, and professional presentations. Building and Engaging a Community teaches students how to create, manage, and grow online communities while analysing audience behaviour and measuring engagement through key performance metrics. Social Media Strategy develops the ability to design effective digital campaigns and integrate social media with broader communication objectives. The Social Media Practical Project allows students to apply all their knowledge and skills to a major professional project, such as developing a social media strategy, launching an e-commerce business, or creating a personal content platform. Strategic Communication: Crisis, Influence and Social Change focuses on reputation management, crisis communication, social influence, and the role of digital campaigns in driving societal change. Finally, Employability and Personal Branding helps students build professional identities, develop career plans, and showcase their abilities to employers and clients. Overall, the programme combines creative content production, strategic thinking, communication expertise, and practical industry experience, preparing graduates for careers in social media management, content creation, digital marketing, public relations, community management, brand communications, and entrepreneurship in the rapidly evolving digital media industry.