COURSE CURRICULUM

The BA (Hons) Fashion Design and Promotion programme combines creative design skills with fashion marketing and promotion, giving students a comprehensive understanding of the fashion industry and preparing them for a wide range of careers. The course begins with modules that introduce the fundamentals of fashion design and promotion, where students learn essential fashion terminology, research methods, design development, and how to respond to creative briefs. Students develop practical skills in pattern cutting, sewing, garment construction, fabric printing, and embroidery while also exploring digital technologies and computer-aided design tools. Through concept-to-production projects, they learn how to transform ideas into finished garments by combining research, sketching, experimentation, and both manual and digital techniques. The programme also develops an understanding of fashion marketing and communications, enabling students to create promotional campaigns and design products that appeal to specific target markets. Modules in creative product development and fashion illustration help students strengthen their design abilities, improve their understanding of fabrics and sustainability, and develop their own unique visual style using both traditional and digital methods. Students gain valuable professional skills through industry-focused modules that cover career planning, self-branding, placements, and collaborations with creative organisations. The course also explores fashion styling and photography, providing opportunities to create lookbooks, editorial shoots, social media content, and brand campaigns while learning how fashion imagery communicates with audiences. Advanced modules focus on professional portfolio development, complex design projects, and real-world industry briefs that prepare students for employment. Students also gain experience in fashion branding and event management by developing brand identities, creating promotional campaigns, and organising fashion shows or exhibitions. The programme concludes with a major final portfolio that showcases students’ creativity, technical expertise, and professional abilities. Overall, the course equips graduates with the knowledge and practical skills required for careers in fashion design, fashion marketing, styling, brand management, merchandising, fashion journalism, event management, and other areas of the global fashion industry.