COURSE CURRICULUM

The BA (Hons) Business and Marketing Management programme provides students with a strong foundation in business principles while developing specialised knowledge and practical skills in modern marketing. The course begins with core modules in financial decision-making, marketing, business organisations, and entrepreneurial development, enabling students to understand how businesses operate and make informed strategic decisions. Students develop analytical skills by learning how to interpret financial information, evaluate business performance, and understand global marketing practices and consumer behaviour. Specialised marketing modules, including Analysis and Insight for Marketing and Integrated Marketing Practice, focus on understanding market environments, customer needs, and the factors that influence marketing strategies. Students explore current trends and innovations in marketing, examine how organisations create value for customers, and learn the importance of integrating different marketing functions to achieve business success. The programme also places significant emphasis on branding and digital marketing, examining how organisations build strong brands, engage with customers, and adapt to changing technologies and consumer expectations in the digital age. Alongside marketing knowledge, students develop essential professional skills in project management, leadership, teamwork, communication, and problem-solving through modules such as Delivering Projects for Organisational Success and Strategic Leadership and Collaboration. The course also explores business continuity and resilience, helping students understand how organisations respond to uncertainty and manage change effectively. An optional professional placement year provides valuable industry experience and an opportunity to apply academic learning in real business environments. The programme concludes with a business consultancy project that develops research, analytical, and strategic thinking abilities while exposing students to international business environments and modern consultancy practices. Overall, the course prepares graduates for careers in marketing management, digital marketing, brand management, advertising, market research, business consultancy, and business development, while also providing a strong foundation for further study and professional qualifications in marketing and business management.