COURSE CURRICULUM

The Strategic Marketing and Branding MSc offers a comprehensive curriculum that equips students with the knowledge and skills needed to excel in modern marketing and brand management. Core modules such as Global Marketing and Marketing Management provide a strong foundation in marketing principles and the strategic approaches organizations use to compete in international markets. Contemporary Marketing Practices and Strategic Marketing Communications focus on applying theory to current industry trends, including digital media and integrated marketing strategies. International Consumer Behaviour examines how cultural, social, and psychological factors influence purchasing decisions, while Retail and Services Marketing explores strategies for managing customer experiences across sectors. Marketing in Society highlights the broader impact of marketing on communities and ethical considerations in business practice. Branding and Marketing Research modules develop expertise in creating, managing, and evaluating brand strategies and campaigns, as well as gathering and interpreting data to inform decision-making. The Project Dissertation enables students to conduct an independent research project, applying analytical, strategic, and creative skills to real-world marketing challenges. Together, these modules provide a balance of theory, practical application, and research experience, preparing graduates for careers in marketing, brand management, consumer insight, and related strategic roles across diverse industries and global markets.