COURSE CURRICULUM

The MSc International Marketing and Management course offers a comprehensive understanding of global business, marketing strategies, and management practices. Through a range of core modules, students explore how businesses operate in international contexts, focusing on marketing, consumer behaviour, and strategic decision-making. Modules such as Contemporary Chinese Business and Management and European Business provide insights into key regional markets, while Global Marketing and International Business Strategy develop students’ ability to analyse global market trends and design effective business strategies. Marketing Management, Contemporary Marketing Practices, and International Consumer Behaviour focus on understanding customer needs and developing marketing solutions that drive competitive advantage. International Human Resource Studies equips students with skills to manage diverse global teams and address cross-cultural management challenges. Marketing Research enhances students’ analytical and research capabilities, allowing them to collect and interpret data to inform business decisions. The Project Dissertation enables students to apply theoretical concepts to real-world marketing or management problems, showcasing their critical thinking and problem-solving skills. Overall, the program prepares graduates to become effective international marketing professionals and business leaders capable of navigating complex global markets and developing sustainable, innovative strategies in competitive business environments.