COURSE CURRICULUM

The MSc International Fashion Retailing program offers an in-depth exploration of the global fashion retail sector, equipping students with the skills to excel in a competitive international market. Core modules cover essential topics including fashion consumer behaviour, international fashion retail, and research methods, providing a strong foundation for understanding customer decision-making, retail strategy, and market dynamics. Students engage with contemporary issues in fashion and textiles, allowing them to critically evaluate trends, sustainability, and innovation within the industry. Strategic Retail Management and Omnichannel Retailing modules focus on operational excellence, integrated marketing approaches, and the delivery of seamless customer experiences across multiple platforms. A key component of the program is the dissertation, where students undertake an independent research project, applying theoretical knowledge to a specialised area of interest and developing expertise in evidence-based decision-making. The program also includes a module on Respect and Dignity at Manchester, emphasizing professional and ethical practice in the workplace. Delivered in a modern learning environment with access to industry insights, the course combines academic rigor with practical application. Graduates are prepared for careers in international fashion retail, including roles in retail management, buying, merchandising, marketing, brand strategy, and consultancy, equipped to navigate the challenges and opportunities of the global fashion industry.