COURSE CURRICULUM

The MSc International Fashion Retailing (Entrepreneurship and Innovation) program combines theoretical knowledge with practical skills to prepare students for leadership roles in the global fashion retail sector. Students study core topics such as fashion consumer behaviour, research methods, and contemporary issues in fashion and textiles, gaining a strong foundation in understanding market trends, consumer preferences, and the challenges facing the fashion industry. The course includes specialised modules in external environment analysis, innovation methods, and retail marketing, which equip students with strategic tools to identify opportunities, drive innovation, and develop effective marketing strategies in an international context. A key component of the program is the dissertation, allowing students to undertake an independent research project that applies their learning to real-world problems, fostering analytical, project management, and decision-making skills. The program also emphasizes professional and ethical development through the Respect and Dignity at Manchester module, preparing graduates to navigate diverse and inclusive work environments. Delivered in the Home of Engineering and Materials, a purpose-built space for creativity and innovation, the course provides access to state-of-the-art facilities and collaborative learning opportunities. Graduates leave with the expertise to pursue careers in fashion retail management, brand strategy, marketing, and entrepreneurship, ready to lead and innovate in a competitive international market.