COURSE CURRICULUM

The MSc International Fashion Marketing program offers a comprehensive curriculum designed to equip students with the skills and knowledge necessary to excel in the global fashion industry. Core modules include Fashion Consumer Behaviour, which explores the motivations and decision-making processes of fashion consumers, and International Fashion Marketing, providing insight into global marketing strategies and trends. Students also study Research Methods, gaining essential skills in data collection, analysis, and interpretation to support informed decision-making and strategic planning. Contemporary Issues in Fashion and Textiles introduces critical debates and emerging trends shaping the fashion sector, while Fashion Marketing Communications focuses on developing effective messaging across multiple channels. Strategic Brand Management equips students with the tools to build, maintain, and grow successful fashion brands in competitive markets. The program culminates in a Dissertation, allowing students to undertake an in-depth research project aligned with their personal interests, developing expertise in a specialised area of fashion marketing. Additionally, the Respect and Dignity at Manchester module reinforces professional and ethical conduct, ensuring students are prepared for responsible leadership in their careers. Delivered in a purpose-built, innovative learning environment, the course combines theoretical understanding with practical application, preparing graduates for careers in brand management, marketing, product development, retail strategy, and consultancy within the international fashion industry.