COURSE CURRICULUM

The BSc Management (Marketing) program at the University of Manchester equips students with a strong foundation in business before focusing on the specialised field of marketing. In the first year, students study core subjects such as microeconomics, marketing principles, financial decision making, financial reporting, management accounting, management and organisation studies, introduction to work psychology, quantitative methods, case studies in professional management, and academic and career development. These modules develop essential analytical, strategic, and organisational skills and prepare students for advanced study. In the second year, students focus on marketing in a digital context through mandatory modules like Marketing Management in a Digital Age and Marketing Communications in the Digital Age, while optional modules such as Consumer Behaviour, International Business, investment analysis, financial statement analysis, financial markets and institutions, financial reporting and accountability, intermediate management accounting, and foundations of finance allow students to tailor their studies according to interests and career goals. The third year provides opportunities for applied learning and strategic insight, including business data analytics, consultancy projects, corporate governance, and optional modules covering areas such as finance, auditing, digital transformation in accounting, and contemporary financial reporting. This structure ensures graduates are prepared for careers in strategic marketing management, digital marketing, brand development, market research, integrated marketing communications, and consultancy, while also offering a solid foundation for further study or professional qualifications.