COURSE CURRICULUM

The BSc Fashion Marketing program provides students with a comprehensive education in both the technical and commercial aspects of the fashion industry, preparing them for careers in marketing, brand management, and product development. In the first year, students build a strong foundation by studying raw materials, fashion buying, marketing, garment technology, and management within the apparel pipeline, equipping them with essential knowledge of the production and commercial processes involved in fashion. The second year expands on these skills through practical and strategic modules such as garment production technology, brand management for fashion, fashion business analysis, product development, and operations management, with optional units in digital branding, buying communication, fashion brand promotion, in-store environments, and circular design to allow specialization. The third year focuses on advanced strategic marketing, business projects, and fashion projects, emphasizing sustainability, corporate social responsibility, and contemporary developments in digital fashion business. Students also have opportunities to engage in optional units covering technology, data visualization, leadership, environmental issues, and interdisciplinary studies. The program combines theoretical knowledge with hands-on experience and industry awareness, enabling graduates to understand textile science, fashion processes, marketing strategies, and brand management. By the end of the course, students are well-prepared to contribute effectively to the global fashion industry and pursue diverse career paths in marketing, branding, and fashion management.