COURSE CURRICULUM

The MSc Marketing course is structured to provide a comprehensive understanding of contemporary marketing principles, digital technologies, and strategic business management, equipping students with the knowledge and skills required for senior marketing roles. The curriculum combines core business modules with specialised marketing content, beginning with Global Business Strategy, which develops an understanding of organisational competitiveness and strategic decision-making, and Innovation Management in a Digital Age, which explores the impact of emerging technologies on business transformation. Success Through Business Ethics introduces students to ethical leadership and corporate responsibility, while modules such as Brand Management and Social Media, Marketing and Digital Technologies, and Digital Marketing Analytics focus on the practical application of digital tools, data analysis, and social media in marketing campaigns. Consumer Behaviour and International Marketing provide insights into understanding customer needs and developing marketing strategies across global markets, while Strategies for the Digital Economy examines the changing business landscape in an increasingly connected world. Complementing these are Leadership Mindset and Business Simulation, which develop strategic thinking, decision-making, and practical problem-solving skills, and Contemporary Issues in Business, which ensures engagement with current trends and challenges in marketing and management. Together, these modules integrate theory, digital expertise, and practical application, preparing graduates to lead marketing initiatives and drive organisational success in a competitive global environment.