COURSE CURRICULUM

The MSc Marketing with Advanced Practice course structure is designed to combine academic excellence with practical industry experience, equipping students with the strategic, analytical, and professional skills required in today's competitive business environment. The Advanced Practice module provides valuable real-world experience through research projects, employer-led initiatives, virtual work opportunities, and internships with external organisations, allowing students to apply their academic knowledge in professional settings while enhancing employability and career readiness. This experience is supported by reflective evaluation and personal development activities that strengthen both technical and transferable skills. The Business Project module allows students to integrate the knowledge gained throughout the programme into a professional project tailored to their individual interests and career aspirations. Through reflective practice and independent learning, students demonstrate their ability to apply marketing concepts to real business challenges. The Critical Business Inquiry module develops advanced research and problem-solving capabilities, enabling students to investigate organisational issues through literature reviews, research methodologies, and both qualitative and quantitative data analysis techniques. Students gain the ability to present evidence-based solutions to complex business problems in professional report formats. The Global Consumer Culture and Strategy module focuses on understanding consumer psychology and behaviour, helping students explore how customers think, feel, and act across different markets and cultures. Students learn to apply design thinking and consumer insights to create effective marketing strategies and improve customer engagement. Through the Marketing Analytics in Practice module, students develop the analytical skills required to measure marketing performance, interpret business data, and predict future outcomes to support informed decision-making. The Reimagining Sustainable Management in Global Markets module introduces concepts of sustainability, responsible leadership, international trade, and social accountability, with a particular focus on the United Nations Sustainable Development Goals. Overall, the programme prepares graduates for careers in marketing management, consultancy, analytics, entrepreneurship, and international business by combining academic knowledge with valuable practical experience and professional development opportunities.