COURSE CURRICULUM

The MA Public Relations programme combines creative communication, strategic thinking, and practical industry experience to prepare students for successful careers in the global public relations and communications sector. Through the Content Production for Digital Platforms module, students develop digital communication skills by creating and optimising multimedia content for social media and broadcast platforms while focusing on user experience, design, and creative innovation. The Global Public Relations: Theory and Practice module provides an international perspective on public relations by exploring the relationships between industries, audiences, media texts, and digital communication across social, economic, political, and cultural contexts. Students critically examine topics such as representation, ideology, bias, promotional culture, and the impact of digital media on society. The Public Relations: Campaigns and Creativity module develops professional communication and strategic planning skills through industry-led projects and practical briefs, allowing students to design innovative campaigns and use multimedia technologies and social media platforms to engage audiences effectively. The Masters Project offers an opportunity to undertake a substantial independent project aligned with personal interests and career ambitions, such as campaigns, publications, exhibitions, digital products, or research projects, enabling students to showcase their expertise and creativity. Through The Connected Practitioner module, students strengthen their research abilities, critical thinking, and understanding of contemporary debates within the creative industries while collaborating with peers from diverse disciplines. The Advanced Practice module provides valuable real-world experience through internships, employer-led projects, or research opportunities that support future career goals and professional development. By reflecting on practice and applying knowledge to real business challenges, students enhance their problem-solving, communication, leadership, and professional skills, graduating with a strong portfolio and the practical experience needed to excel in public relations, communications, and related creative industries.