COURSE CURRICULUM

This extended programme combines business management, leadership and creative industry expertise with practical professional experience to prepare graduates for management roles within the games, animation, visual effects and digital media sectors. The Advanced Practice module provides valuable workplace experience through research projects, employer-led opportunities and external internships, helping you develop professional skills and strengthen your employability. Through the Business Project, you apply your knowledge to real-world challenges while demonstrating reflective practice, independent thinking and professional development. The programme develops a strong understanding of contemporary operations and finance management, enabling you to analyse organisational performance, financial controls and business challenges within rapidly changing industries. Through Critical Business Inquiry, you gain advanced research and analytical skills, learning how to investigate business problems and develop evidence-based solutions using qualitative and quantitative methods. Industry Research and Development focuses on innovation within games, animation and visual effects, allowing you to research specialist areas and develop prototypes or proof-of-concept projects using professional production methods and technologies. Marketing for the Creative Industries develops expertise in audience engagement, digital innovation, creative entrepreneurship and intellectual property management while exploring how creative products and experiences are marketed globally. The Virtual Production Management module introduces emerging technologies including virtual reality, augmented reality and mixed reality, while developing skills in production planning, team coordination, pipeline management and immersive content creation. Throughout the programme, you gain practical experience applying business strategy and leadership principles to creative production environments and digital ecosystems. Overall, the course prepares graduates for leadership, production management and consultancy roles across game studios, animation companies, visual effects organisations and digital media businesses by combining strategic business knowledge with advanced creative industry expertise and practical experience.