COURSE CURRICULUM

This extended programme combines animation, creative industry management and business knowledge with practical professional experience to prepare graduates for leadership roles in the creative sector. The Advanced Practice module provides valuable industry exposure through research projects, employer-led opportunities or external internships, helping you strengthen employability, professional skills and workplace experience. You develop a deeper understanding of film and animation by analysing visual storytelling, production techniques and audience engagement across short films, feature films, live action productions and animation while exploring theories related to film, psychology and culture. The programme also develops strong business and management skills through modules focused on operations, finance and organisational performance, helping you understand contemporary challenges faced by creative businesses. Through Critical Business Inquiry, you learn advanced research methods and problem-solving techniques to investigate industry issues and develop evidence-based solutions for organisations. The Marketing for the Creative Industries module provides expertise in audience analysis, creative entrepreneurship, digital innovation, intellectual property management and campaign development across sectors including animation, gaming, visual effects, music and digital media. Script and Pitch develops your ability to create, refine and present ideas for films, animations and television projects in competitive professional environments while collaborating with others to enhance concepts and storytelling. The Business Project enables you to integrate your learning into a professional context and demonstrate reflective practice and continuous development. Overall, the course prepares you for careers in animation management, creative production, project leadership, marketing, consultancy and digital media by combining creative understanding with strategic business expertise and practical industry experience.