COURSE CURRICULUM

The MA Public Relations course equips students with advanced strategic, creative, and analytical skills needed to succeed in the rapidly evolving global public relations and communications industry. The programme combines theory with practical experience, enabling students to develop expertise in campaign planning, reputation management, digital communication, multimedia content creation, and audience engagement. Through the Content Production for Digital Platforms module, students create and optimise multimedia content for social media and broadcast channels while focusing on user experience, design, and innovation. The Global Public Relations: Theory and Practice module explores international communication industries, promotional culture, audience behaviour, representation, ideology, and the social, cultural, political, and economic impacts of digital communication, providing students with a strong global perspective. In Public Relations: Campaigns and Creativity, students work on industry-led or industry-standard projects, developing communication strategies and producing creative campaigns using modern multimedia technologies and social media platforms. The Masters Project allows students to undertake an independent and substantial piece of work aligned with their professional goals, such as campaigns, publications, digital projects, or research-based outputs, demonstrating their creativity and expertise. The Connected Practitioner module strengthens research capabilities, critical thinking, and professional practice through engagement with current debates and collaboration with peers from various creative disciplines. Students benefit from access to industry-standard facilities, including broadcast studios, podcasting equipment, video editing technology, and the latest software tools, supported by expert academics and industry professionals with global connections. The course is designed to prepare graduates for careers such as PR manager, communications specialist, media relations officer, campaign manager, brand strategist, social media manager, content creator, public affairs consultant, corporate communications manager, events coordinator, and PR consultant in national and international organisations.