COURSE CURRICULUM

This course combines creative industry knowledge with management, marketing, finance and production skills to prepare you for leadership roles within animation and wider creative sectors. You explore the visual language of film and animation through critical analysis of different genres, formats and storytelling techniques, while developing an understanding of film theory, cultural contexts and audience engagement. The programme strengthens your ability to manage creative projects through modules focused on business operations, finance, strategic decision-making and professional practice. Through the Business Project, you apply your learning to real-world creative challenges, developing solutions and demonstrating independent thinking. You gain insight into contemporary management practices, including the challenges faced by organisations in operations, financial control and reporting. The Marketing for the Creative Industries module develops your ability to promote creative products, manage intellectual property, understand audiences and create effective marketing strategies across animation, games, visual effects, music and digital media sectors. The Critical Business Inquiry module enhances your research and analytical skills, enabling you to investigate industry challenges and develop evidence-based solutions. Through Script and Pitch, you learn professional storytelling techniques, screenplay development and how to present creative ideas in competitive environments. Overall, the course prepares you to lead creative teams, manage animation productions, develop innovative projects and contribute to the growth of global creative industries with a combination of artistic understanding, business expertise and strategic leadership skills.