COURSE CURRICULUM

The Marketing degree is designed to provide students with a strong foundation in marketing principles while developing the practical and strategic skills needed for success in modern organisations. In the first year, students explore the fundamentals of business and consumer behaviour through modules such as Business Enterprise, Consumer Culture, Fundamentals of Digital Marketing and Marketing Insights. These modules introduce key concepts including entrepreneurship, customer behaviour, market analysis and the role of digital technologies in contemporary marketing practice. During the second year, students apply their knowledge to real-world scenarios through modules including Digital Marketing in Practice, Marketing Communications, Marketing in Practice and the Teesside Marketing Clinic. These modules develop expertise in creating and managing digital campaigns, designing effective communication strategies and solving practical marketing challenges for businesses and organisations. Through the Teesside Marketing Clinic, students gain valuable consultancy experience by working directly with local businesses, social enterprises, entrepreneurs and start-ups, helping them develop professional confidence and industry-ready skills. Students also have the opportunity to undertake an optional work placement year, allowing them to gain extensive professional experience, strengthen industry connections and improve their employability. In the final year, students study advanced and specialist areas of marketing including Digital Media and Content Marketing, where they explore content creation, audience engagement and digital communication strategies. The Marketing Project allows students to undertake an independent research or consultancy project focused on a marketing issue of interest, while Sales Management develops skills in negotiation, relationship management and sales strategy. Strategic Marketing Practice encourages students to integrate their knowledge and develop long-term marketing strategies in response to changing market conditions and consumer expectations. Overall, the programme combines academic theory with practical experience to prepare graduates for careers in digital marketing, brand management, sales, consultancy and business development.