COURSE CURRICULUM

The Digital Media and Communications degree is designed to develop creative, technical and professional skills needed for careers in the modern media and communications industries. In the first year, students build a strong foundation in digital media production and creative practice through modules such as Collaboration Project, Digital Media Cultures, Introduction to the Creative Industries and Social Media Content Creator. These modules introduce students to the structure and operation of creative industries, the role of digital culture in society and the skills required to create engaging content for social media and digital platforms. During the second year, students further develop their knowledge and practical abilities through modules including Creative Research Project, Industry Project, Society, Ethics and Online Media and Working in the Creative Industries. These modules encourage students to undertake research, work on industry-focused projects and critically examine ethical, social and professional issues related to digital communication and online media. Students also gain valuable insights into career opportunities and professional practice within the creative sector. An optional work placement year provides the opportunity to gain real-world experience, build industry connections and strengthen employability by working within a professional media or communications environment. In the final year, students complete a Major Project, allowing them to specialise in an area of personal interest and demonstrate their creative, technical and research skills through an independent piece of work. The Professional Practice module prepares students for graduate employment by developing skills in project management, portfolio development, networking and professional communication. Throughout the programme, students combine theoretical understanding with practical experience while engaging with current developments in digital media, social media, content creation and emerging technologies. Graduates are well prepared for careers in digital media production, social media management, content creation, communications, public relations, marketing and the wider creative industries.