COURSE CURRICULUM

The BA (Hons) Business Management (Creative Industries) course at Teesside University combines business management with game development and creative industry knowledge, preparing students for leadership and entrepreneurial careers in the games, media and digital sectors. In the first year, students build a strong foundation through modules in Business Enterprise, Game Creation, Responsible Leadership and The Future of Work. These modules develop an understanding of business principles, creative production processes, teamwork and the changing nature of employment in the digital economy. During the second year, students explore the commercial side of the games industry through Games, Business, Marketing and Publishing, gaining knowledge of game production, distribution and audience engagement. The Journeyman module provides practical experience through collaborative industry-style projects, while Operating Globally examines international business environments and Social Media Management develops digital communication and marketing skills essential for modern creative businesses. In the final year, students complete a substantial Final Project that allows them to apply their business and creative knowledge to a real-world challenge or entrepreneurial idea. Narrative Design and Integration focuses on storytelling and content creation across interactive media, while Reimagining the Future of Business and Society encourages students to explore innovation, sustainability and emerging technologies shaping the future of the creative industries. Throughout the degree, students benefit from live projects, industry collaboration and opportunities to showcase their work through events such as Animex and ExpoSeries. Supported by the university's Launchpad enterprise community and strong industry connections, graduates develop a unique blend of commercial awareness, creative expertise and leadership skills. The course prepares students for careers as studio managers, producers, project managers, creative directors, digital entrepreneurs and business leaders, enabling them to launch their own ventures or lead innovation within the global games and creative industries.