COURSE CURRICULUM

The Business and Marketing degree is designed to provide students with a strong foundation in business principles while developing specialist knowledge and practical skills in modern marketing. During the first year, students build an understanding of business innovation, consumer behaviour, market analysis and the changing nature of employment through modules such as Business Enterprise, Consumer Culture, Marketing Insights and The Future of Work. These modules introduce key concepts relating to entrepreneurship, customer decision-making, marketing research and the impact of technology and social change on organisations and careers. In the second year, the focus shifts towards applying knowledge in practical and professional contexts through modules including Consultancy in Practice, Marketing in Practice, Social Media Management and The Future of You. Students develop consultancy skills, learn how to manage marketing campaigns, explore social media strategies and strengthen their personal and professional development to prepare for future employment. An optional work placement year provides an opportunity to gain valuable industry experience, develop professional networks and enhance employability by working in a real business environment. In the final year, students study advanced topics that reflect the rapidly evolving marketing landscape. Modules such as Digital Media and Content Marketing explore content creation, digital communication channels and online customer engagement strategies. The Marketing Project allows students to undertake an independent piece of work focused on a real marketing challenge or area of interest, demonstrating their research and analytical skills. Reimagining the Future of Business and Society encourages critical thinking about sustainability, innovation and the future direction of organisations in a changing global environment, while Sales Management develops expertise in relationship building, negotiation and sales strategy. Overall, the course combines academic knowledge with practical experience to prepare graduates for successful careers in business, marketing, consultancy and entrepreneurship.