COURSE CURRICULUM

The MSc International Business and Marketing program equips students with the skills and knowledge to excel in global business and marketing roles, combining theoretical understanding with practical application. Core modules such as International Management Competencies develop leadership, decision-making, and cross-cultural skills, preparing students to operate effectively in diverse, fast-changing international environments. International Marketing Strategy focuses on developing evidence-based marketing plans, understanding consumer behaviour, brand management, and the use of digital and traditional marketing channels to achieve global business objectives. Leadership and Decision Making for Sustainable Marketing explores strategies for making ethical, responsible, and sustainable marketing decisions, emphasising the integration of business performance with social and environmental considerations. Multinational Enterprises – Navigating Global Challenges examines the complexities of managing large organisations across borders, including operational, strategic, and regulatory challenges, enabling students to develop strategic insight for international business contexts. Elective modules, including Consultancy and Dissertation, allow students to specialise, conduct independent research, and apply theoretical knowledge to real-world business and marketing challenges, enhancing analytical, strategic, and professional capabilities. Throughout the program, students engage in case studies, simulations, and project-based learning, integrating theory with practice. Graduates emerge prepared for careers as international managers, marketing strategists, consultants, or business leaders, equipped to drive innovation, growth, and sustainable practices in multinational corporations and global markets.