COURSE CURRICULUM

The MSc Food Consumer Marketing and Product Development program equips students with advanced knowledge and practical skills in food science, consumer behaviour, and business strategy, preparing them for careers in product development, marketing, and innovation within the food industry. Core modules such as Developing Food Products focus on the creation and evaluation of new food products, enabling students to apply scientific principles and technical expertise to meet consumer needs. Food Marketing and Consumer Behaviour examines the factors influencing consumer choices, providing insights into effective marketing strategies and brand development. Global Food Systems, Quality and Sustainability explores the broader context of food production, quality assurance, and sustainable practices, ensuring students understand the environmental, social, and economic impacts of the food industry. Sustainable Business Strategy further develops strategic thinking, equipping students to integrate sustainability into business planning and decision-making. Elective modules, including Consultancy and Dissertation, allow students to specialise in areas of interest, conduct in-depth research, and apply their knowledge to real-world projects, enhancing problem-solving and analytical skills. Throughout the program, students gain experience in combining scientific, technical, and business approaches, fostering critical thinking and innovation. Graduates emerge ready to contribute effectively to the development, marketing, and management of food products, with the expertise to meet industry demands and address global challenges in sustainable food systems.