COURSE CURRICULUM

The MA Public Relations program provides students with a comprehensive understanding of strategic communication, combining theoretical insight with practical application to prepare graduates for the complexities of the communications industry. Central to the course are modules that develop expertise in persuasion, influence, and power, helping students understand how messages are crafted, delivered, and received in various social and professional contexts. Through the strategy and campaigning module, students gain practical experience in planning, executing, and evaluating communication campaigns, learning to align creative approaches with organizational objectives. Specialisms allow students to focus on particular areas of interest, enhancing their professional and technical skills in line with industry needs. The research and communication skills module equips students with analytical and critical thinking abilities, enabling them to evaluate communication strategies, measure their effectiveness, and make evidence-based recommendations. A dissertation or final project provides an opportunity for in-depth exploration of a chosen topic, fostering independent research and professional reflection. Across the program, students build a portfolio of work that demonstrates their ability to apply theory to practice, develop innovative strategies, and communicate effectively. Graduates leave with the knowledge, skills, and confidence to pursue careers in public relations, corporate communication, media management, consultancy, or related fields where strategic influence and professional communication are essential.